She studied Business Administration at the University of São Paulo and has more than 10 years of experience in the market research area.
She developed most of her career in the Consumer & Market Insights area of Alpargatas S.A., leading global innovation, brand and market studies for the Havaianas brand.
He was also in charge of U&A research, Brand Health Tracking, concept and product testing, price elasticity, market size, Shopper and consumer trend analysis, among other quantitative and qualitative studies.
