#HOWTOGETRELEVANCE2024
Questioned and loved, the economy of content creators grows and consolidates
Our regional research How to get Relevance 2024 analyzes the impact of the creator and influencer economy on the new communication paradigm. We were able to observe that, while 60% of Latin Americans surveyed distrust digital influencers, 9 out of 10 say they learned about a new product as a result of an influencer's recommendation; and almost half declare that they switched brands because of this recommendation. In addition, brands report that for every 1 USD invested in Influencer Marketing, they recover 5.20 USD.
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#team
Quiddity announces the incorporation of Daniel Finder as President & Partner.
Daniel has the challenge of consolidating and growing Quiddity's services in each of the markets in which it operates.
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#team
Quiddity Wagers on Colombia with the Help of Ana Maria Sevillano
Sevillano will focus on growing Quiddity in Colombia, bringing her expertise in market research, strategy and creativity as well as a holistic vision of the solutions the agency provides its clients.
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#EstudioDeOpinión
26% of Colombians Cannot Recall a Single Company with Sustainability Initiatives
We did a study in Colombia on sustainability to understand the concept, its reach, the roles and posts entrusted with promoting sustainability, and the main obstacles the country faces.
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