Diego is an expert in Brand and Communication with more than 25 years of experience in research. He is now undertaking this new challenge with the aim of continuing to expand the Quiddity business in the region with a local perspective.
In Colombia, Diego spent most of his career in the Ipsos agency, since its creation, where he became Managing Director specializing in communication and brand health. In 2009 he was transferred to Mexico, where he was responsible for Regional and Global Clients for the past two years.
Diego studied Business Administration at the Universidad del Rosario in Colombia and specialized in Marketing.