A journalist with more than 12 years of experience in corporate communication and crisis management, Heloisa was Head of external communication and institutional reputation at Ambev for South America.
She has also worked as a reporter at Editora Abril and has managed editorial and marketing content projects for brands such as Netflix and Hoegaarden.
She graduated as a Journalist from Universidade Cásper Líbero and has an MBA in Strategic and Economic Business Management from Fundação Getúlio Vargas.