Paz Mayoral

Paz has a strong-20-year background in market research, having specialized in commercial development and management, consultancy, client services, projects follow up and team coordination. During that time, she had the opportunity to work for clients, such as Ab InBev, Nestlé, Bimbo, AXION Energy, Ferrero, McDonald's, Unilever, L'Oréal and GSK, among others.

For eight years, she served at IPSOS, a global lead in market research, holding the positions of Senior Client Officer, Senior Client Service Director and Senior Accounts Director. Previously, she was part of the teams of the market researchers Millward Brown (today Kantar), TNS-Gallup and IGL Argentina (Information Group Latin America) and the MKT Digital agency INSITE Latin America SH. She lived in Ecuador, where she worked at the research company IPSA as a Project Manager.

She holds a bachelor's degree in Marketing from the Universidad Argentina de la Empresa (UADE) and she's trained in Generation and Analysis of Statistical Information and Conflict Leadership.

Quiddity integrates research with Big Data to create strategies for Marketing, Political Analysis and Corporate Reputation.
ARGENTINA
Verónica Rodríguez Celín
T: +54 11 5279 9000
D: MONROE 899.
BUENOS AIRES.
C1428 BCK
BRASIL
Rebeca Gharibian
T: +55 11 3254 2440
D: RUA FRADIQUE COUTINHO, 50
EDIFÍCIO WIN WORK – PINHEIROS
CEP 05416-000
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