Viviane has 26 years of experience in Market Research, having worked for major companies such as Kantar Worldpanel, Millward Brown, GfK and Kantar Insights.
She has served as Director of Planning and Services for global and local accounts in various industry sectors. For the last 14 years, she has focused on developing studies on brand positioning and equity, communication, media and, more recently, innovation.
Viviane studied Social Communication and has a postgraduate degree in Organizational Communication from Fundação Cásper Líbero.
