Michelle Novo

A graduate in advertising, with a postgraduate degree in Marketing and Opinion Research, Michelle has been in the field of Data Intelligence for more than 20 years.

She worked for more than 10 years at Ipsos, specializing in Communication and Brand Health research, where she served clients from various market sectors and global accounts.

Before joining Quiddity, she worked for two years in the Data Intelligence department of the Gouvêa de Souza group, where she was Head of Global Tracking for the food service market.

Quiddity integrates research with Big Data to create strategies for Marketing, Political Analysis and Corporate Reputation.
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